Commercially speaking, volunteering enhances recruitment of employees whether it’s a simple try before you apply approach for a candidate, or an indicator of corporate culture, there is a noticeable shift in the desires of the workforce who, more than ever before, align themselves with companies that are committed to making a positive impact in the community.
Companies incorporating a healthy offering of volunteerism as part of their Corporate Social Responsibility (CSR) agenda are more successful at recruiting and retaining an engaged workforce. When companies like PwC, ANZ, Telstra among others made changes to prioritise volunteering in the workplace, employee satisfaction and engagement increased substantially.
As outlined in a previous blog post increases in awareness of CSR has given a renewed approach to employee engagement as well as public awareness for positive deeds. The potential of volunteering to increase employee morale and retention while improving company performance and public image, illustrates why volunteering programs are a progressive strategy.
There are many rewarding ways to become a volunteer. Pro Bono Australia have Volunteer Match, where candidates can search for a ‘perfect match’ volunteer position in the same way they would search for a job. They call this movement ‘experteering’, genius! Giving time through volunteering can be just as rewarding as giving money.